cmff expert sessies

CMFF Expert at Content Marketing Fast Forward

CMFF – Content Marketing Fast Forward 2017 The Content Marketing Fast Forward (CMFF) event was in Amsterdam on 18 May. CCMF was hosted at the Amsterdam Public Library’s theater. Prior to the CMFF event I was interviewed for a guest blog on The expert session format The afternoon was packed with attendees for great keynotes. The[…]

good cause helping others red cross 3fm serious request glazenhuis breda

Good cause and marketing operations

No holidays gifts for my clients this year! €25 was donated to a good cause for each client in 2016. In total €300 was donated to the International Red Cross. Every year radio station 3FM organizes Serious Request. Three deejays enter a glass house for several days with limited food and make radio with interesting guests. This[…]

marketo end of year marketing automation checklist tips

End of Year Marketing Automation Checklist

End of Year for Marketing Automation The end of year is around the corner! And it’s the time of year to clean everything up. Prepare for the next season. And of course to support sales with their final deal. It wouldn’t be the first time some new KPI’s are introduced late January, but tracking wasn’t enabled[…]

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Showtime16: Get my presentation slides from this Showpad event

October 12, 2016 – Thank you for attending my presentation “The Journey to Marketing Operations Success” at SHOWTIME16 in Ghent, Belgium. SHOWTIME16 is organized by Showpad, a company in mobile sales enablement and content activation. This year’s conference theme is “Learn how to activate your content”. You can download my entire presentation with the link below.[…]


New Gartner Magic Quadrant Released on CRM Lead Management 2016

The market for CRM lead management applications continues to grow, evolve and mature. The Gartner Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders. You can access the full report at Gartner. Marketo is named leader in the Magic Quadrant[…]

marketing growing pains scale

Marketing at scale: My interview on growing pains

Emily Sue Tomac from TrustRadius interviewed me in Las Vegas last May. Her article has now been published on Her article is about growing pains and marketing at scale. She interviewed five B2B marketers leaders for their key lessons learned. I was one of those five people Emily interviewed for You can find a part[…]

Nacht van de Content [DUTCH]

21 Juni 2016, Bloemendaal-aan-Zee Bedankt voor het bijwonen van mijn keynote presentatie op Nacht van de Content in Bloemendaal-aan-Zee. Bij strandpavilioen Parnassia, genoten we onder het genot van een barbecue en een drankje van presentaties en van een onverwachte zonsondergang na een regenachtige dag. Ik heb deze korte blogpost geschreven, zodat jij als bezoeker makkelijk[…]

marketing sales alignment marketo summit diederik martens

How sales alignment accelerates your career in marketing automation

It’s almost ‘Summit time’! The MGM Grand in Las Vegas will welcome up to 10,000 marketing nation rockstars for the Marketo Marketing Nation Summit 2016 on May 9-12. I’m really looking forward to Will Smith’s keynote and some of the other great sessions I’ve put on my personal calendar. Next to that, I’m honored to present a session[…]