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Category <p>Campaign operations, workflow automation, Lead nurturing, lead scoring, webcast integration, webhooks, API’s, Email automation, and much more.</p>

Marketo Calendar Released

Marketo released the new Calendar functionlity for their platform. I'm very enthusiastic about this. Marketo even included a quote from[...]

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What is Marketing Automation?

Source: http://en.wikipedia.org/wiki/Marketing_automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market[...]

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What is Event Driven Marketing (EDM)?

Definition Wikipedia.org: Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these[...]

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