End of Year for Marketing Automation The end of year is around the corner! And it’s the time of year to clean everything up. Prepare for the next season. And of course to support sales with their final deal. It wouldn’t be the first time some new KPI’s are introduced late January, but tracking wasn’t enabled[…]
Marketo released the new Calendar functionlity for their platform. I’m very enthusiastic about this. Marketo even included a quote from me on their blog.
Currently Marketo has no way of doing math with dates, like Salesforce has. But Marketo Webhooks offers a rather simple solution to this challenge.
What is Marketing Automation? Learn about vendors, technology, and more.
This is a complete overview of Event Driven Marketing.This includes the definition, trigger- and event types. But also some example triggers.
A success model for great social media sharing and viral campaigns.
What is a viral? And what makes a viral great? What are the succes ingredients? I will discuss some of my personal favourites on this page.
Check out this CMO Social Media Landscape and find out which social media platform can be leveraged for which marketing purpose.