End of Year for Marketing Automation The end of year is around the corner! And it’s the time of year to clean everything up. Prepare for the next season. And of course to support sales with their final deal. It wouldn’t be the first time some new KPI’s are introduced late January, but tracking wasn’t enabled[…]
Marketo released the new Calendar functionlity for their platform. I’m very enthusiastic about this. Marketo even included a quote from me on their blog.
Currently Marketo has no way of doing math with dates, like Salesforce has. But Marketo Webhooks offers a rather simple solution to this challenge.