cookie lawI just tweeted about a recorded webinar from Marketo and iCompli on how the cookie law in the US and Eu impact marketing technology and this business. You can watch the 50 minute video via:

 

http://www.youtube.com/watch?v=psXQHBlTnLc&feature=share&list=PL9E0FCA202F175600

 

 

 

 

 

 

 

 

 

 

 

Not a summary, but some important things to act on

  1. Create a plan on how you act on privacy matters and how you will act when people don’t want to be tracked.
  2. People can set the DoNotTrack option in their browsers (only Chrome hasn’t implemented this). This sends a header to your website. You can read this header an act on it (e.g. don’t use the Google Remarketing code when detected).
  3. The most important thing is not the cookie itself, but what is being done with it. (e.g. without cookies, your shopping basket wouldn’t work)
  4. It’s third-party-tracking that matters (according to the U.K.). Don’t sell customer data to other companies or ad networks (when DoNotTrack is detected).
  5. You could also ask people what not to do, when you detect this DNT option.

 

About the author

Diederik Martens Marketing Operations Contractor

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

Comments (2)

Visitor2
TheCookieCrunch
02/11/2011

Relying on a DNT setting in the browser is not sufficient for the law – a website much pro-actively seek consent and ask people to opt in to the use of cookies.

For a solution to this take a look at: http://www.cookielaw.org

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Visitor2
Diederik Martens
02/11/2011

Maybe I should have mentioned that my comments are for EU only. Another thing is that we have untill May 2012 to implement needed changes. Let’s wait for some best practice on this.

Another thing worth mentioning is that there are EU policy makers and laws in countries. E.g. the UK is propably only going for asking for concent on third party tracking and not for cookies.

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