Project management for implementation of marketing automation.
Are you planning to implement a marketing automation solution? Is an agency implementing this for you? Do you have enought expertise in-house to support that agency? Or are you working directly with a platform provider? Do you have enough skills and expertise in-house to do the project management for this? In-house expertise is crucial for rolling out marketing automation successfully. Diederik Martens has many years of experience in implementing and integrating marketing automation and other marketing technologies.
Project management for integrating Marketo with Salesforce
Do you plan to integrate Marketo with Salesforce? That’s great it will save you a lot of work. At least technically! The next step is to formalize your business processes within both platforms. Especially if your Salesforce instance is already present, good project management is vital for success.
Project management for integration of other marketing technologies
But also when integrating other marketing technologies, a project manager is a vital role for success. This could be with a wide range of technologies like, CRM, marketing automation, sales automation, web tracking, master data management, tag management, sales tools, website, and more.