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Marketing Operations Blog Marketing automation, sales alignment, b2b marketing, lead nurturing, and lead scoring.

My keynote at Marketo LIVE

October 9, 2014 | I presented the Quintiq story during the Marketo Live event in Amsterdam. After a short summary[...]

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Marketo Calendar Released

Marketo released the new Calendar functionlity for their platform. I'm very enthusiastic about this. Marketo even included a quote from[...]

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Quintiq’s Marketo Customer Story

I was interviewed by Marketo on my work with Marketo at Quintiq. Marketo now published the customer story at http://www.marketo.com/customers/quintiq/.[...]

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What is Marketing Automation?

Source: http://en.wikipedia.org/wiki/Marketing_automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market[...]

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Interviewed for Molblog.nl

I was interviewed by Paul Hassels Mönning for Molblog.nl on my experiences with marketing automation. The interview resulted in several articles[...]

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What is Event Driven Marketing (EDM)?

Definition Wikipedia.org: Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these[...]

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