Scott Brinker’s Marketing Technology Landscape 2017 now at 5000+

The MarTech Landscape grew to 5,381 solutions (from 4,891 unique companies).

As every year since 2011, Scott Brinker releases his marketing technology landscape infographic.

Since a few years it’s actually a supergraphic. That’s due to the size it has grown to. Just check out the numbers in this list below.

  • 2011: 150+
  • 2012: 350+
  • 2014: 1000+
  • 2015: 2000+
  • 2016: 3500+
  • 2017: 5000+

For those that took the effort to count each logo in Scott’s supergraphic, you’ll conclude the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). Key resources used in his research to build this graphic are: CabinetM, Capterra, G2 Crowd, Google, LUMA Partners, Siftery, and TrustRadius.

Click below to read Scott Brinker, aka ChiefMarTech, his own blog entry on the subject.

Marketing Technology Landscape Supergraphic (2017): Martech 5000

About the author

Diederik Martens Marketing Operations Contractor

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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