Marketo CalendarMarketo released the new Calendar functionlity for their platform. I’m very enthusiastic about this. Marketo even included a quote from me on their blog.

 

“When you’re planning a campaign, it’s difficult not to interfere with other campaigns in a way that degrades results and the overall customer experience. Marketo’s Marketing Calendar gives you visibility across campaigns at the time you’re planning or rescheduling a single campaign, so you can avoid these mistakes. Even though the Calendar has many nifty tricks, I personally think this is by far the best feature, looking at ROI.”

 

http://blog.marketo.com/2014/09/introducing-the-marketo-marketing-calendar.html

About the author

Diederik Martens Marketing Operations Contractor

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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