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At the SiriusDecisions Summit in London, I shared actionable tips and tricks for marketing automation for companies in complex B2B sales. I shared my marketing automation tips and tricks from my time at Quintiq, where we use Marketo. The slides I presented at the SiriusDecisions Summit are only available when you log in on the SiriusDecisions website. But you can check this blogpost by SiriusDecisions on the Top-5 Tweet-able moments of the summit.

At first I though I would be presenting in a break-out room. I soon realized I would be presenting on the main keynote stage. Afterwards I received some great responses on my presentation at the SiriusDecisions Summit. As a result I was also asked to present on marketing automation at a channel marketing event in Berlin two months later.

About the author

Diederik Martens Marketing Operations Contractor

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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