Example: Nurture program explanation pack

As mentioned during the presentation, a few challenges were faced with the nurture programs.

  • Sales didn’t trust the new nurture programs. What will be sent to my contacts?
  • Sales had no insight in which of their contacts and accounts are being nurtured.
  • Sales had limited control over the nurture programs.

One of the solutions discussed, is a explanation pack for every nurture program.

How the decks are structured:

  1. The deck opens with basic explanation on nurturing, the goals, metrics, company specific set up, etc.
  2. An overview of all assets of the nurture program (screenshot of the Marketo Engagement Program).
  3. An overview of transition rules (screenshot of the Marketo Engagement Program).
    • See example below:
      nurture-flows
  4. Then for each used asset with in the program a dedicated slide:
    • Teaser email screenshot
    • Landing page screenshot
    • Link to the download (PDF)
      nurture-item