marketo end of year marketing automation checklist tips

End of Year Marketing Automation Checklist

End of Year for Marketing Automation The end of year is around the corner! And it’s the time of year to clean everything up. Prepare for the next season. And of course to support sales with their final deal. It wouldn’t be the first time some new KPI’s are introduced late January, but tracking wasn’t enabled[…]

marketing sales alignment marketo summit diederik martens

How sales alignment accelerates your career in marketing automation

It’s almost ‘Summit time’! The MGM Grand in Las Vegas will welcome up to 10,000 marketing nation rockstars for the Marketo Marketing Nation Summit 2016 on May 9-12. I’m really looking forward to Will Smith’s keynote and some of the other great sessions I’ve put on my personal calendar. Next to that, I’m honored to present a session[…]


My presentation at a channel marketing event in Berlin

Last October I presented at the SiriusDecisions Summit on marketing automation, where I met someone from SolidWorks. I was asked to present something similar during the SolidWorks channel marketing event in Berlin in December. I arrived in Berlin on Tuesday evening. I was just in time for a guided tour in the BErlin city center.[…]