good cause helping others red cross 3fm serious request glazenhuis bredaNo holidays gifts for my clients this year! €25 was donated to a good cause for each client in 2016. In total €300 was donated to the International Red Cross. Every year radio station 3FM organizes Serious Request. Three deejays enter a glass house for several days with limited food and make radio with interesting guests. This year the glass house was in Breda. Just 10 miles from my home. This made me think. And when I found out about this year’s good cause, I knew for sure!

Every 35 seconds a child dies from pneumonia

Pneumonia is the deadliest infection in the world for children under 5 years old. Pneumonia kills more children than hiv, aids, malaria, and measles combined! My girls are 4 and 6 years old. The thought….

How it all falls into place with marketing operations

When you check out my LinkedIn profile, you’ll read that it’s my life’s ambition to share knowledge and expertise with others to help others succeed. Through coaching, training, consulting, and speaking. No wonder I ended up in marketing operations. Just look at the definition: Helping marketing and other functions to excel in their commercial efforts. Yes, indeed! Helping others succeed. Suddenly my idea to make a donation, instead of handing out bottles of wine, was set in stone.

Making the donation in Breda

Right before Christmas I went to Breda with my wife and daughters. But before we left I designed a holiday season card for every client. We went early in the morning to avoid a big crowd. My wife took pictures of me holding each donation card. I wasn’t the only one holding and handing over donation cards! The actual money was in fact wired to the Red Cross for safety reasons. 11 times €25 for my clients. And of course €25 with the family (so about $325). You can find the pictures and the cards at the bottom of this blog post.

In search for a good cause project

For those of you who are readaholics and read someone’s entire LinkedIn profile top-to-bottom… Does that ever happen? Since a few years the bottom of my LinkedIn profile states I’m interested to help out a good cause with my expertise. That would enable me to combine everything: my expertise in marketing operations, my passion for helping others succeed, and helping a good cause. I’m looking for an officially recognized cause for this. If you have any tips, please let me know.

Do you also want to donate to this good cause?

Go to

Photos at the “Glazen Huis” in Breda

Serious Request
PinkRoccade Local Government
Trend Micro CEUR
Trend Micro Nordics
Trend Micro DACH

The donation cards


About the author

Diederik Martens Marketing Operations Contractor

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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