I believe most of us know all the mayor social media playforms. We also know which services/functionalities they offer and how that might contribute to our organizations. But when we look at branding, exposure and leadgeneration we wonder how effective the chosen platform is.


My American colleague at TiasNimbas showed me a great articel on CMO and Posterous. It showes which platform can be best used for communication, branding and lead generation. It was very usefull for my social media strategy.



cmo social media landscape

About the author

Diederik Martens Marketing Operations Contractor

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

Comments (3)


Enig idee of je hier ook vergelijkingen bestaan met Hyves? (volgens mij vergelijkbaar met Facebook?) Hier in het land natuurlijk gigantisch populair.


    Diederik Martens

    Hoi Bas,

    T.a.v. dit onderwerp kun je Hyves vergelijken met Facebook (hoewel niet alle functionaliteiten het zelfde zijn).
    Hyves is met name goed voor branding en communicatie.

Online Succes

Bedankt voor het mooie shema.
Ton van Houten


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