Home / Blog

Marketing Operations Blog Marketing automation, sales alignment, b2b marketing, lead nurturing, and lead scoring.

What is Marketing Automation?

Source: http://en.wikipedia.org/wiki/Marketing_automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market[...]


Interviewed for Molblog.nl

I was interviewed by Paul Hassels Mönning for Molblog.nl on my experiences with marketing automation. The interview resulted in several articles[...]


What is Event Driven Marketing (EDM)?

Definition Wikipedia.org: Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these[...]