As every year since 2011, Scott Brinker releases his marketing technology landscape infographic.
Since a few years it’s actually a supergraphic. That’s due to the size it has grown to. Just check out the numbers in this list below.
- 2011: 150+
- 2012: 350+
- 2014: 1000+
- 2015: 2000+
- 2016: 3500+
- 2017: 5000+
For those that took the effort to count each logo in Scott’s supergraphic, you’ll conclude the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). Key resources used in his research to build this graphic are: CabinetM, Capterra, G2 Crowd, Google, LUMA Partners, Siftery, and TrustRadius.
Click below to read Scott Brinker, aka ChiefMarTech, his own blog entry on the subject.