As mentioned during the presentation, new marketing hires already have a lot to take in about the company, culture, and solutions. New marketing concepts are hard to bring across in the first weeks. The same applies to new technologies. So it’s important to productize training materials. A Marketo / Marketing Operations team welcome landing page was created for newly hired marketers (screenshot below).


And a landing page, that lists all custom created courses in order, was created (screenshot below).