diederik-martens-google-hangout-buying-journey-optimization-webinarDecember 9, 2014 Today I presented a session on how you can optimize for the customer’s buying journey to a select group of Dutch marketing automation experts. We first met on a Google+ group on marketing automation, which soon resulted in the first dutch automation drinks in Utrecht. The Google Hangout On Air followed two weeks later. Click the link below to watch the recording of the 45 minute session (Dutch).


Watch the recording on optimizing for the buying journey (Dutch)



About the author

Diederik Martens Marketing Operations Contractor

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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