Testimonial from Edwin van der Weide
Digital Marketing at Unit4 Business Software
" We got several eye-openers which we could use directly in our marketing programs. The combination of his knowledge of Marketo and his examples of his own projects, made that we can use our marketing automation system Marketo more effective for lead nurturing. "
About the author
Diederik Martens Marketing Operations Contractor
Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.