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Marketing operations plays a critical role in aligning strategy and processes by managing activities across multiple marketing and non-marketing functions, ensuring that all of the marketing organization’s activities run as planned and are able to excel in their commercial efforts.
Whether leveraging technology, creating processes, productizing best-practices, coordinating functions, training, reporting on performance, or generating new insights, marketing operations is at the center of much of the marketing organization’s activity.
Campaign operations, workflow automation, Lead nurturing, lead scoring, webcast integration, webhooks, API’s, Email automation, and much more.
Lead management process, Demand waterfall, Lead scoring, SLA’s, CRM-Integration, and much more.
Best-practice syndication, Marketing ROI, Pipeline attribution metrics, Dashboards, Reports, KPI’s, QBR formats, and much more.
Sales enablement, sales alignment, sales operations interlock, sales tools, and much more.
Diederik Martens is an offcial Marketo Certified Expert (MCE). He’s also Marketo Revenue Analytics Certified. Next to that Diederik is also the Marketo User Group leader of Marketo users in The Netherlands and Belgium.
Marketo honored Diederik as one of the world’s top 50 Marketo users by naming him to the 2014 Marketo Champion Elite class. He was re-awarded in 2015 and in 2016 (maximum is 3 times).
Quintiq was awarded the Killer Content Award at the B2B Content 2 Conversion conference in Arizona. Diederik Martens has stretched Marketo’s lead nurture engagement programs to the max.
Diederik has many years of Salesforce experience. Also in administrator alike roles. Diederik is also able to set up integration with Marketo for example.
I'm passionate about marketing- operations and technology and complex B2B sales. It's my mission to helps others succeed. Through interim management, consulting, lecturing, and speaking.MORE INFO