Marketing operations plays a critical role in aligning strategy and processes by managing activities across multiple marketing and non-marketing functions, ensuring that all of the marketing organization’s activities run as planned and are able to excel in their commercial efforts.
Whether leveraging technology, creating processes, productizing best-practices, coordinating functions, training, reporting on performance, or generating new insights, marketing operations is at the center of much of the marketing organization’s activity.

Marketing Automation

Campaign operations, workflow automation, Lead nurturing, lead scoring, webcast integration, webhooks, API’s, Email automation, and much more.

Lead Management

Lead management process, Demand waterfall, Lead scoring, SLA’s, CRM-Integration, and much more.

Insights & ROMI

Best-practice syndication, Marketing ROI, Pipeline attribution metrics, Dashboards, Reports, KPI’s, QBR formats, and much more.

Sales Alignment

Sales enablement, sales alignment, sales operations interlock, sales tools, and much more.


SMOps Interim & Advice
Enabling you to excel in your sales & marketing efforts

Diederik founded SMOps Interim & Advice after many years of experience in marketing operations. He started programming websites before 2000, after which he rolled into online marketing. As B2B marketing consultant he then specialized in marketing automation and customer buying journeys. He then increased his scope to marketing operations.
Diederik has worked on agency side and on client side. With his experience Diederik can accelerate your implementations by avoiding pitfalls and using best-practices. Read his bio here.
What's your challenge? Explore our solutions.

  • Strategy

    Earn your seat at the revenue table

  • Technology

    Important, but supporting your processes

  • Process

    Setting you up for success

  • Insights

    Knowledge is power!


Certifications, Awards, and Expertise
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Diederik Martens is an offcial Marketo Certified Expert (MCE). He’s also Marketo Revenue Analytics Certified. Both certifications require yearly recertification. Next to that Diederik is also the Marketo User Group leader of Marketo users in The Netherlands.
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Marketo honored Diederik as one of the world’s top 50 Marketo users by naming me to the 2014 Marketo Champion Elite class. He was re-awarded in 2015 and in 2016.
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Killer Content Award

Quintiq was awarded the Killer Content Award at the B2B Content 2 Conversion conference in Arizona. Quintiq won in the category “Nurture Campaign”. Diederik Martens has stretched Marketo’s engagement programs to the max, to increase results in nurturing.
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Diederik has many years of Salesforce experience. Diederik is also able to set up integration with Marketo.


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