Whether leveraging technology, creating processes, productizing best-practices, coordinating functions, training, reporting on performance, or generating new insights, marketing operations is at the center of much of the marketing organization’s activity.
Campaign operations, workflow automation, Lead nurturing, lead scoring, webcast integration, webhooks, API’s, Email automation, and much more.
Lead management process, Demand waterfall, Lead scoring, SLA’s, CRM-Integration, and much more.
Insights & ROMI
Best-practice syndication, Marketing ROI, Pipeline attribution metrics, Dashboards, Reports, KPI’s, QBR formats, and much more.
Sales enablement, sales alignment, sales operations interlock, sales tools, and much more.
Diederik founded SMOps Interim & Advice after many years of experience in marketing operations. He started programming websites before 2000, after which he rolled into online marketing. As B2B marketing consultant he then specialized in marketing automation and customer buying journeys. He then increased his scope to marketing operations.
Diederik has worked on agency side and on client side. With his experience Diederik can accelerate your implementations by avoiding pitfalls and using best-practices. Read his bio here.
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